Filed under: Memory, News

After Selling HyperX to HP, Kingston Resurrects FURY Brand for…

Past 7 days, we noted that the very expected acquisition of Kingston’s HyperX gaming brand name by HP was done for the sum of $325 million. As we observed, the phrases of the offer did not involve any of the HyperX branded DRAM, flash, or storage products, which is Kingston’s bread and butter, as the offer focused extra on the gaming accessory company as very well as the brand benefit. We have now discovered that Kingston is rebranding the DRAM and storage merchandise it retains as the FURY series.

While Kingston is setting up a formal announcement of the brand on the nineteenth of July 2021, it shared facts with us on some of its new critical ranges. The FURY series is not new to Kingston, as it debuted back again in 2014 as just one of its more affordable memory ranges developed for avid gamers on a funds. Kingston has rebranded its own collection in planning for a new start off and marketing and advertising approach for its client-targeted DRAM and storage items.

From the new item traces, the Kingston FURY Renegade memory series will attribute speeds of up to DDR4-5333 MT/s, with equally RGB and non-RGB solutions obtainable. The rebranded FURY Beast series will sit as the new entry-level in its gaming-centric DRAM products, with DDR3 and DDR4 products and solutions with speeds of up to 3733 MT/s. Its FURY Affect vary presents competitive alternatives for laptops, NUCs, and other types of modest variety element systems, with DDR3 and DDR4-3200 SO-DIMMs. Kingston has yet to unveil any facts about its impending FURY storage products at this time.

You will find no word on availability or cost at current, but we assume to obtain out much more on the 19th of July 2021, when Kingston officially unveils its new FURY solutions to the community.

Resource: Kingston